The hockey stick principles : the 4 key stages to entrepreneurial success
(Book)
Author
Published
New York : Flatiron Books, [2016].
Format
Book
Edition
First edition.
ISBN
9781250066374, 1250066379
Physical Desc
viii, 294 pages : illustrations ; 24 cm
Status
Description
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Copies
Location | Call Number | Status |
---|---|---|
Mount Olive Library - Adult Nonfiction | 658 MAR | Available |
More Details
Published
New York : Flatiron Books, [2016].
Edition
First edition.
Language
English
ISBN
9781250066374, 1250066379
Notes
Bibliography
Includes bibliographical references and index.
Description
"Many business books fuel unrealistic notions about what a good idea looks like, how fast a founder should attract investment, and how quickly growth will take off. The problem with this mythology is that it can sometimes end with entrepreneurs abandoning their dreams too soon if they don't see immediate results. In The Hockey Stick Principles, author Bobby Martin shifts his focus away from all the hype about rapid growth and the pursuit of funding and instead takes a look at the real process behind getting a good idea off the ground. Using a hockey stick as a metaphor and highlighting four key phases, Martin shows the healthy way a business should grow and uses entertaining stories and interviews with successful entrepreneurs like the founders of LendingTree, Under Armour, and iContact, woven throughout the book to not only share a wealth of advice, but to chronicle the ins and outs of these different phases: -The Tinkering Period: The tip of the stick, or the time when you first develop and hone your idea.-The Blade Years: The formative years when growth can be flat and navigating the unpredictable process of creating a company can be rocky.-The Inflection Point: The crucial point in time right before your business takes off when it's important for entrepreneurs to prepare and make decisions to properly manage rapid growth.-Surging Growth: Once your company proves that they have potential, you need to optimize that growth and scale up in a sensible way. Innovation almost always involves a number of challenges, misdirections, and uncertainty and can take several years of struggle. But The Hockey Stick Principles gives aspiring entrepreneurs and those in the midst of the messy process a realistic, human, and inspiring understanding of what starting an innovative business is like, while teaching you what to look out for along the way as you shepherd your business through to success"--,Provided by publisher.
Description
"Many business books fuel unrealistic notions about what a good idea looks like, how fast a founder should attract investment, and how quickly growth will take off. The problem with this mythology is that it can sometimes end with entrepreneurs abandoning their dreams too soon if they don't see immediate results. In The Hockey Stick Principles, author Bobby Martin shifts his focus away from all the hype about rapid growth and the pursuit of funding and instead takes a look at the real process behind getting a good idea off the ground. Using a hockey stick as a metaphor and highlighting four key phases, Martin shows the healthy way a business should grow and uses entertaining stories and interviews with successful entrepreneurs like the founders of LendingTree, Under Armour, and iContact, woven throughout the book to not only share a wealth of advice, but to chronicle the ins and outs of different phases"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Martin, B. (2016). The hockey stick principles: the 4 key stages to entrepreneurial success (First edition.). Flatiron Books.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Martin, Bobby. 2016. The Hockey Stick Principles: The 4 Key Stages to Entrepreneurial Success. Flatiron Books.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Martin, Bobby. The Hockey Stick Principles: The 4 Key Stages to Entrepreneurial Success Flatiron Books, 2016.
MLA Citation, 9th Edition (style guide)Martin, Bobby. The Hockey Stick Principles: The 4 Key Stages to Entrepreneurial Success First edition., Flatiron Books, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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